Loctote
Rebrand. Relaunch. Record-breaking results. For Loctote, a bold new identity paired with full-funnel execution drove the brand’s biggest spike in sales in two years.
Industry
eCommerce | Fashion and Clothing
Year
2024
Photography
Julien Payette-Tessier
Videography
Taylor Lamothe
Led by Dua Mani’s founder while acting as Marketing Director, this project delivered Loctote’s highest conversion rate and units sold in two years. The rebrand and product launch were supported by a full-funnel, multi-channel strategy across paid ads, social, web, and email - anchored by a fully managed photo and video production covering creative direction, pre-production, and on-set execution.
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Brand strategy and positioning
Visual identity development (logo, colours, typography)
Copywriting and tone of voice development
Creative direction for campaign assets
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Multi-channel campaign strategy (social, email, web, paid)
Content production: large-scale photo and video shoot (A–Z management)
Influencer and UGC strategy
Email marketing and lifecycle flows
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Shopify management and web optimisation
Paid advertising strategy and creative testing
Conversion rate optimisation
Analytics and performance tracking
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Marketing roadmap and project planning
Budget management
Team mentorship and cross-functional coordination
