Sailing Virgins
By identifying a powerful audience crossover between alpine thrill-seekers and ocean-bound adventurers, Dua Mani launched a bold campaign to turn seasonal athletes into lifelong sailors - with minimal spend and maximum impact.
Industry
Tourism | Travel and recreation
Year
2025
Photography
Clara Suggett, Dua Mani
Videography and Editing
Chris Sebastian
In early 2025, Dua Mani began a partnership with Sailing Virgins to conceptualise and lead the launch of its “Adventurer” campaign - a new business vertical aimed at outdoor enthusiasts seeking off-season adventure. With a minimal paid media budget, we focus on smart, scrappy execution: from SEO-driven blog content to social reels, email campaigns, and partnerships, the goal was clear: drive awareness, grow leads, and book more sailing courses - without relying on a bloated media budget.
-
Conceptualized and launched the Adventurer vertical for Sailing Virgins
Mapped audience overlap between sailing and alpine sports communities
Developed brand messaging that spoke to a high-energy, adventure-driven lifestyle
Built creative frameworks for campaigns aligned with both performance and brand goals
-
Planned and managed monthly content calendar across email, social, blog, and stories
Identified content pillars aligned to SEO and user engagement
-
PPC campaign ideation and keyword alignment with blog strategy
Email funnel optimisation and segmentation for higher CTR
SEO keyword research and content briefing to support discoverability
-
Marketing campaign roadmap and project planning
Weekly touchpoints and sprint planning with content and media collaborators
Partner outreach coordination
Reporting and adjustments based on open rates, CTR, CPC, and SEO metrics
