Freakmount
What happens when smart strategy meets scrappy creativity? For Freakmount, it meant a 63% lift in units sold - and a loyal, fast-growing customer base.
Industry
eCommerce | Sports and recreation
Year
2023 - 2025
Over two years, Dua Mani’s founder led Freakmount’s marketing as Director, building a content-first growth engine. With a focus on paid social and a lean creator model, she scaled full-funnel digital strategy and negotiated low-cost, high-impact content. The result? A 51% boost in site conversion and 63% increase in units sold, cementing Freakmount as a category leader.
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Brand positioning and messaging refinement
Content-led creative strategy
Influencer and affiliate strategy with full licensing
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Social media strategy and management
Email marketing and automation
Paid advertising (Meta-first performance strategy)
Evergreen UGC development for multi-channel use
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Shopify management and web optimisation
Conversation rate optimisation
Analytics reporting and campaign optimisation
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Long-term marketing roadmap
Budget and resource allocation
Team leadership and campaign execution
