Kana
Industry
eCommerce | Home and decor
Year
2023 - 2025
Marketing Kana required a nuanced approach - balancing the visual sophistication of a premium brand with the logistical complexity of managing two product identities under one umbrella. Dua Mani led the multi-channel strategy, clarifying positioning and maintaining consistency across email, social, and paid. With hand-picked creators and high-converting lead gen campaigns, Kana scaled efficiently and built a loyal, design-conscious audience.
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Dual-brand positioning and messaging strategy
Visual brand guardianship and creator curation
Aesthetic-led content production with licensed assets
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Email marketing (newsletters and lifecycle flows)
Social media strategy
Lead generation via giveaways, press, and partnerships
Paid advertising strategy and content creation
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Shopify management and web optimisation
Conversion rate optimisation
Audience segmentation and campaign analytics
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Budget planning and tracking
Cross-functional project management
